We’ve been told throughout our lives that we should never judge a book by its cover. By that reasoning, we shouldn’t judge a person, a home, or a business by its appearance. But, when you pull into the parking lot of a commercial property and it is aged and in dis-repair, you notice. Your first thought may not be that they need the services of a commercial paving contractor, but you do notice it and you start forming opinions. Those opinions inevitably become judgments. It can negatively impact how a business is viewed.
The same goes with poorly done asphalt or concrete repairs. If the repairs look sloppy and slapped together, what is one to think about how you conduct your business? If you appear to not care about your parking lot or even the building itself, how are customers to believe you care about the business as a whole?
Obviously the goal of any business is to make money. You don’t make money by spending it, but there are times and situations that warrant the expense. Commercial paving is one of them. Even if for no other reason than to save money down the road. Asphalt resurfacing is a great way to freshen up the look of your commercial property, but more importantly, it adds life and durability to your lot. The longer you can push back a full replacement, the more money can be saved. Asphalt resurfacing can be done many times just as long as the foundation is solid.
We as humans shouldn’t judge anything by appearance alone, but you know what, we do it anyway. So it is important for a business to look good. Have a commercial paving contractor take a look at your paved surfaces and see what they can do to improve the appearance of you commercial property. A free quote and a few minutes of your time could lead to a better appearance and better business.